Stephanie Kiwitt: Máj/My (Spector Books, 2018)



The German photographer Stephanie Kiwitt (1972, Bonn) lives and works in Brussels.






The title of my new work, Máj/My, is taken from the name of a department store in Prague, which was called ‘Máj’—Czech for ‘May’—from the 1970s until the collapse of the communist regime, and which has been run under the name ‘My’ since 2009. The phonetic consonance of the two words, which each represent diff erent economic and politic systems, becomes a marketing strategy. The socialistic May mutates into the neo-liberal possessive pronoun, fi rst person singular. A formal trick, which replaces the old name inaudibly with the new one, while at the same time allowing the old name to continue resonating in the new. My photographic position changes between documentary soberness and a subjective, interpretive view. The pictures taken in Prague of advertisements, of active and empty goods displays, of commodities and used objects are placed in relation to each other and comment on one another. Each picture continues to resonate in the next. Stephanie Kiwitt










Designer: Stephanie Kiwitt, Markus Dreßen | Editor: Akademie der Künste, Berlin, Camera Austria, Graz | 128 pages | 88  black-white illustrations | Width: 19.5 cm and Length: 26 cm | Language(s): English, Czech.





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